Project Proposal · April 2026

Saheer Wellness
Shopify Build

A complete Shopify store built around the new brand strategy — frictionless UX, conversion-focused design, and a clean slate for growth in the US market.

Client: Elie Chamoun
Platform: WooCommerce → Shopify
Timeline: 8 weeks
Prepared by: The WOW Studio
01 · Project Goals

Why are we doing this?

Saheer Wellness is entering the market with a fully refreshed brand strategy. The new Shopify store is its storefront and sales engine.

🚀

Modern e-commerce platform

Replace the outdated WooCommerce system with a fast, stable Shopify store that Elie can manage independently — no developer needed for day-to-day tasks.

🎨

Brand book implementation

Translate the completed brand strategy (Clash Display, warm orange palette, founder story) into a fully realized, memorable online presence.

Frictionless purchase experience

A streamlined, impulse-friendly checkout flow — fewer steps, fewer abandoned carts, more completed orders.

🎯

Marketing-ready infrastructure

Facebook Pixel, Google Analytics, and lead capture — everything the marketing team needs to run campaigns from day one.

🇺🇸

US + Canada market

Payment processing via Authorize.net, shipping rules, and legal pages tailored for the North American market.

📈

Scalable structure

Built with future growth in mind — easily expandable to accommodate up to 10 products without a rebuild.

What's included?

Everything needed for a successful launch — from Shopify setup to go-live support.

  • Shopify store configuration
  • Authorize.net payment gateway integration
  • Domain migration (trysaheer.com)
  • DNS configuration
  • Shipping rules implementation — US + Canada (based on rates and carrier provided by client)
  • Transactional emails (order confirmation, shipping updates)
  • SEO basics — meta tags, sitemap, 301 redirects
  • Full checkout & payment flow testing
  • Go-live support and coordination
  • Premium Shopify theme customization
  • Full brand book implementation (Clash Display, orange palette)
  • Mobile-first, responsive design
  • Founder story section — core brand element
  • Lead capture mechanism (email + phone)
  • Homepage — hero, product CTA, social proof
  • 2 product pages (upsell-ready structure)
  • About / Founder Story page
  • FAQ + Contact page
  • Privacy Policy
  • Terms & Conditions
  • Shipping Policy
  • Refund Policy
  • Cookie management (native Shopify)
⚖️ Legal pages disclaimer: We build the page structure and upload the content you provide — but we are not lawyers. We do not write legal texts. We recommend working with an attorney or adapting content from your previous webshop. We take no responsibility for the accuracy of legal content, but we ensure everything is properly published on the site.
🚚 Shipping rules: We implement the shipping rates and rules provided by the client. The client must specify their shipping carrier and rate structure. Custom carrier integrations are not included in this scope but can be added as a separate task if needed.
  • 1 week of free bug-fix support after go-live — if any technical issues arise in the first week, we fix them at no extra charge
  • This covers bugs and technical issues only — not new features, design changes, or content updates
  • After the first week, all additional work is handled via the monthly maintenance plan or quoted separately as needed
  • Facebook Pixel migration (app installed & connected)
  • Google Analytics setup (app installed & connected)
  • Pixel infrastructure handed off to marketing team
  • Klaviyo app installed & connected for handoff
ℹ️ Important: We prepare and install the correct integrations within the Shopify environment. The actual configuration of campaigns, email flows, audience setup, and ongoing marketing management is entirely the marketing team's responsibility — not part of this scope.
🎁 Premium Shopify theme included — on us. A premium theme typically costs $300–400 and would normally be an additional fee on top of the project price. Since this is our first project together and we're thinking long-term, we're absorbing this cost and including it in the project price. If any other paid apps are needed during the build, you'll always be involved in the decision before any purchase is made.
🏪 Shopify's monthly platform subscription fee is the client's responsibility and is not covered by The WOW Studio.
03 · Exclusions

What's not included?

The following are outside the current scope — but can be added as optional extensions.

  • Subscriber or order history migration (no data to migrate — confirmed at kick-off)
  • Email marketing campaign configuration (marketing team's responsibility)
  • Facebook / Google Pixel connection (marketing team's responsibility)
  • Social media management
  • Copywriting (product content provided by client)
  • Subscription model setup
  • Custom shipping integrations or carrier negotiation

(These can be added as optional extensions — see the Add-ons section below.)

Investment

Transparent, detailed pricing — reflecting the full scope of work and US market rates.

Project Fee · One-time

Shopify Build & Rebranding

Full store build, design implementation, technical setup, and go-live support

$10,500
≈ €8,900 · one-time fee
  • Shopify setup + Authorize.net integration
  • Premium theme customization (brand book)
  • 5 pages developed
  • 4 legal pages
  • Lead capture mechanism
  • SEO basics + 301 redirects
  • Marketing pixel preparation
  • Testing + go-live support
* A premium Shopify theme (typically $300–400) is included in the project price as a gesture of goodwill for this first project together. If any paid Shopify apps are required during the build, the client will always be consulted before any purchase is made.
** Shopify's monthly platform fee is the client's responsibility and is not covered by The WOW Studio.
*** Any optional add-ons or extra services requested during or after the project will be scoped and invoiced separately from the project fee.
50%
Project kickoff
$5,250
50%
Project completion
$5,250

After go-live

Ongoing technical support to keep your store running smoothly as your business grows.

Basic
3 hours / month
$430/mo
≈ €390/mo
  • Technical updates
  • Bug fixes
  • Email support
Recommended
Active
7 hours / month
$760/mo
≈ €690/mo
  • Product upload support
  • Minor development work
  • WhatsApp priority support
  • Monthly status report
05 · Timeline

8-week delivery

The project starts once all required accesses and branding materials are received.

Prerequisites before kickoff

The project begins only once these are in place: branding files (logo, typography), Authorize.net API credentials, WordPress and domain login details, and product content (descriptions + images). A checklist has already been sent.

Wk
1–2
Shopify Setup & Structure Store configuration, domain migration, Authorize.net payment gateway integration, shipping rules and foundational settings.
Wk
3–6
Design & Development Premium theme customization based on the brand book, all pages built, lead capture mechanism, animations and micro-interactions.
Wk
7–8
Content, SEO & Testing Product content upload, legal pages, SEO setup and 301 redirects, full checkout testing, client revisions and sign-off.
🚀
Go-Live Live launch coordination, post-launch support, and handoff to the marketing team.
📅 The development timeline runs in parallel with the marketing team's work — store launch and campaign kickoff can be coordinated independently. The 2–3 month target is fully achievable.

Extend the scope

Features that can be added to the project — either at launch or in a later phase.

🧩 Product Recommendation Quiz

A Shopify-compatible quiz built and customized around the longevity positioning — guides users to the right product and increases conversion.

$1,400–$2,200≈ €1,200–€2,000

🔁 Subscription Model Setup

Integration of a Shopify subscription app (e.g. Recharge) to rebuild the "subscribe & save 10%" functionality. The app's monthly fee is managed separately by the client.

$1,100–$1,600≈ €1,000–€1,500
07 · Our Commitment

What you can count on

The WOW Studio works with a long-term partnership mindset — not a one-and-done approach.

🔒

Transparent communication

Regular video updates, WhatsApp availability, and no surprises at the end of the process.

✏️

3 revision rounds included

Up to 3 revision rounds are built into the design approval phase. Additional revisions beyond that are possible, but will be scoped separately in terms of both cost and timeline.

📱

Mobile-first approach

Every page works flawlessly on mobile — where most impulse purchases happen.

🤝

Long-term partner

This isn't a one-time project. The goal is a lasting collaboration as Saheer Wellness scales.

What's needed to get started?

To kick off the project we need: 1) Access credentials (WordPress, GoDaddy, Authorize.net) — already requested from your nephew, 2) Proposal approval and the kickoff payment, 3) Branding files (logo, typography). Marketing materials can be coordinated in parallel.

How do we move forward?

Step 01

Review the Proposal

Read through the proposal carefully. We're happy to discuss anything — scope, timeline, pricing, or anything about our collaboration. No question is too small.

Step 02

Sign & Pay

Once you're ready, we sign the contract and you settle the 50% kickoff payment. This secures your spot in our project calendar.

Step 03

Share Accesses & Assets

WordPress, domain (GoDaddy), Authorize.net API credentials, and branding files. A detailed checklist has already been sent to Orsolya.

Step 04

Kickoff & Build

Shopify store creation, WhatsApp group activation, and the 8-week build begins — with regular video updates throughout.

With warm regards,

Réka Vig

UI/UX Designer & AI-first Developer · Founder of The WOW Studio